TikTok has become one of the best ways to reach a young audience and grow your business. It’s currently in the news and widely used by customers of all ages, so it’s no wonder everyone wants to be let in on the best new small business ideas for TikTok.
TikTok, one of the world’s largest social media platforms, has over a billion users across more than 150 countries. In the United States alone, there are 94 million users, which is forecast to grow to over 103 million within the next 18 months.
Let’s take a look at the latest ideas people are talking about, and see how we can help you stand out in today’s hyper-competitive marketplace.
Execute the Right Approach
There are several ways to push your brand into the public consciousness. Approaching social media marketing with a goal is the key to any successful marketing plan.
Like any other social media platform, TikTok is a valuable tool that all businesses, groups, and charities should utilize to connect with their audience. Having that mentality, implementing it as a cohesive plan, and analyzing the resulting traffic are the keys to maximizing your efforts. The right approach will lead to positive results.
What Small Business Ideas for TikTok Are Best?
Take a look at what brands are doing well. Analyzing successful brands on TikTok can help you learn how to separate your small business on TikTok.
Offer Help to Startups
Helping new businesses grow can build your network. Deep connections within your industry demonstrate to customers that you are a brand authority. Being a brand authority should be one of your chief goals for the campaign.
- Make videos about the business aspect of TikTok.
- Show startups how to implement excellent customer service.
- Look for startups to stitch and collaborate with.
- Use your page to show others how to start a small business on TikTok.
Showcase Your Products
TikTok is a fantastic way to highlight your newest offerings, sales, and favorite products. The idea is that you’ll show customers what you want them to see using short videos.
The secret is to look for ways to connect with potential customers while providing actual value to the viewer. Creating content for content’s sake won’t retain customers’ attention, but valuable content that genuinely answers their questions or addresses their pain points will be effective.
Build Customer Relationships
Letting customers see parts of your workday gives them a sense of belonging. Giving them a peek at how the sausage is made offers them a reason to want to use your business.
Repeat customers are a type of bond, and building that bond with a glimpse into your work life drives growth. It’s also a fun way for employees and management to collaborate on a project.
Speak to Customers Directly
One of the best features of TikTok is that it lets you interact directly with your customers. This direct connection isn’t unique on social media, but TikTok’s approach to facilitating connections makes customer interactions uniquely approachable.
You can interact with them in three ways.
- Addressing them directly in their video’s comment section.
- Replying to a customer comment with a new TikTok video.
- Use the duet feature to show customer reactions and reviews alongside your responses to those.
Implement Small Business Ideas for Tiktok Using Trends
Once you know the TikTok ecosphere, you will understand how trends work. Using these trends and incorporating them into your hashtag strategy is the magic bullet approach to small business ideas for TikTok. Nailing trends can vault your small business on the map.
Final Thoughts on Small Business Ideas for TikTok
TikTok is a dynamic and effective platform that makes it easy for small businesses to connect with a young and active core user base.
Businesses can establish themselves as brand authorities and foster deep connections by implementing business ideas for TikTok, such as helping startups, showcasing products, building customer relationships, speaking directly to customers, and hopping on trends.
Implementing a well-thought-out TikTok strategy is crucial for tapping into this vibrant social media landscape, leading to increased visibility and growth for small businesses.
I’ve helped dozens of companies like yours take the next step. Contact me today to jumpstart your social media reach and engage new customers every day.
❓ Frequently Asked Questions
What are the best small business ideas for TikTok in 2025?
Some of the best TikTok business ideas for 2025 include custom apparel, handmade products, digital templates, niche services (such as pet grooming or car detailing), and affiliate product reviews. Each works well with short-form videos and can go viral with the right trend.
Do I need a large following to start a business on TikTok?
No, you don’t need a large following to start. Many small creators gain traction by posting consistent, niche-specific content and engaging with their audience. TikTok’s algorithm rewards creativity and relevance, not follower count.
What makes a business idea go viral on TikTok?
A viral TikTok business idea usually taps into a trend, solves a problem quickly, or has strong visual appeal. Fast cuts, hooks in the first 3 seconds, and a relatable or emotional angle help your content take off.
Can I sell digital products on TikTok?
Yes, selling digital products like eBooks, templates, courses, or guides works well on TikTok — especially when paired with value-based content and strong CTAs. Use a link-in-bio tool like Linktree or Beacons to direct traffic.
Is TikTok a good platform for local small businesses?
Yes. Local small businesses like food trucks, salons, realtors, and cleaning services have gone viral by sharing behind-the-scenes content, transformations, and quick tips. Use local hashtags and geotags to reach nearby customers.
Should I start with a TikTok Business account or a personal account?
If you’re just getting started, it’s a good idea to begin with a personal account. Personal accounts have access to a broader range of trending sounds and features, which can help your content gain traction. Once you’ve built some momentum and want access to analytics or ad tools, you can switch to a Business account. The good news? Switching between account types is easy and doesn’t erase your content.