Outside-the-box small business ideas for TikTok
Looking for the top 5 small business ideas for TikTok? TikTok has become one of the best ways to reach a young audience and grow your business.
In 2023, TikTok has over a billion users in over 150 countries and is one of the world’s largest social media platforms. 94 million of those users are in America, which is forecast to grow to over 103 million over the next 18 months.
Let’s look at the top 5 TikTok ideas for small businesses
There are several ways to push your brand into the public consciousness. Approaching social media marketing with a goal is the key to any successful marketing plan.
Like any other social media platform, TikTok is a tool that all businesses, groups, and charities must see as a fantastic way to connect with people. Having that mentality, implementing it as a cohesive plan, and analyzing the resulting traffic are the keys to maximizing your efforts. The right approach will lead to positive results.
What small business ideas for TikTok work best?
These ideas can help you learn how to make a small business on TikTok successful.
Offer help to startup businesses
Helping new businesses grow can build your network. Deep connections in your industry show the customer that you are a brand authority. Being a brand authority should be one of your chief goals for the campaign.
- Make videos about the business aspect of TikTok.
- Show startups how to implement excellent customer service.
- Look for startups to stitch and collaborate with.
- Use your page to show others how to start a small business on TikTok.
Showcase your products to the consumer
TikTok is a fantastic way to highlight your newest offerings, sales, and favorite products. You can show customers what you want them to see using short videos.
Look for ways to connect with potential customers while providing actual value to the viewer. Content for content’s sake isn’t going to retain the customer’s attention, but valuable content that genuinely answers their questions or addresses their pain points will be effective.
Build customer relationships
Letting customers see parts of your workday gives them a sense of belonging. Letting them have a peek at how the sausage is made gives them a reason to want to use your business.
Repeat customers are a type of bond, and building that bond with a glimpse of your work life drives growth. It’s also a fun way for employees and management to collaborate on a project.
Speak to customers directly
One of the best features of TikTok is that you can interact directly with customers. This direct connection isn’t unique on social media, but how TikTok facilitates connections makes customer interactions uniquely approachable.
You can interact with them in three ways.
- Addressing them directly in their video’s comment section.
- Replying to a customer comment with a new TikTok video.
- Using the duet feature to show customer reactions and reviews alongside your reactions to those.
Hop on trends
Once you know the TikTok ecosphere, you will understand how trends work. Using those trends and incorporating them into your hashtag strategy is the magic bullet approach to business ideas for TikTok that can put your small business on the map.
Conclusion
In short, TikTok offers a dynamic and effective platform for small businesses to connect with a younger audience, with over a billion users worldwide.
Businesses can establish themselves as brand authorities and foster deep connections by implementing business ideas for TikTok, such as helping start-ups, showcasing products, building customer relationships, speaking directly to customers, and hopping on trends.
Implementing a well-thought-out TikTok strategy is crucial for tapping into this vibrant social media landscape, leading to increased visibility and growth for small businesses.